We entertain, excite and inspire customers with a great choice of high-quality television in high definition. We make technology simple and put viewers in control. We connect people to each other and to the world with our broadband and phone services.
Because we never forget that Sky is a choice, we put customers first and work hard to earn their trust. We make our products affordable so millions can join in. And we back it all up with a commitment to exceptional customer service.
Seeing the bigger picture is part and parcel of the way we do business. That's why we're committed to doing the right thing and playing our part in the communities where we live and work.
We strive to be the best for our customers and our people, and to make a positive contribution to life in the UK and Ireland. We believe that focusing on long-term sustainability is the best way to achieve lasting success and create value for shareholders.
We're always looking for ways to improve. That spirit has made us what we are today, and it will drive us to become what we want to be tomorrow.
We believe in better.
Sky is a valued part of everyday life in more than 10 million homes.
We believe our customers deserve the very best entertainment and communications experience.
Building a sustainable business for the longer term means growing our capability as an organisation.
View the key performance indicators that weuse to assess our performance against corestrategic priorities.