Sky Broadband enjoyed another great year. In the current economic environment, our value proposition is resonating strongly. And our simple, easy and reliable broadband service attracted over 700,000 new customers, bringing the overall total number of customers to 3.3 million.
This success has been driven by understanding what customers are looking for from their broadband service, and then making sure we deliver it. Research told us that what broadband users want above all else is value for money and a consistent service. So that's what we've worked hard to offer and to communicate through a marketing campaign which shows people how they can save money and get a great service when they switch to Sky.
Our award-winning broadband packages offer reliable services of up to 20Mb speeds from just £7.50 a month. And our network maintains consistent and fast traffic speeds, even during busy times. What's more, we've added more value by making our video on demand service, Sky Anytime+ available to customers who take both broadband and TV from us.
Great value also describes the two call packages available through Sky Talk. Our basic line rental package costs less than BT's monthly price – and for an extra £5 a month, customers can get unlimited calls to UK landlines at any time of the day.
Our customers recognised this, with more than 700,000 switching to Sky Talk this year, bringing the total number of users to 3.1 million. And independent surveys show they are delighted with the service. Sky Talk virtually swept the board in the uSwitch Home Phone Customer Satisfaction Awards, earning the best scores in nine out of the ten categories and emerging as the service that customers were most likely to recommend to friends.
Over a quarter of our customers now take all three of TV, broadband and talk from us. And our home communications products are also resonating with customers who don't yet take Sky TV. We began offering Sky Broadband and Sky Talk as standalone products in summer 2010 and, so far, this has attracted more than 100,000 new customers. With millions more customers yet to make the switch, we see a big opportunity for continued growth.