We've always provided a wide range of high-quality entertainment. But our customers tell us they want even more choice. So we're taking our investment to an entirely different scale, allowing us to bring them more of the best drama, comedy and arts.
Home-grown content resonates strongly with our customers, so we're making a significant push to create more original British entertainment. In the last year, Sky 1 HD has continued to bring viewers new British drama including our adaptation of Martina Cole's The Runaway and Thorne, a new crime thriller starring David Morrissey. Another drama highlight was the psychological thriller, Mad Dogs, which featured an outstanding cast including John Simm and Philip Glenister and was one of four UK-produced Sky entertainment programmes to be nominated for a BAFTA Television Award.
Alongside original drama, we've begun a major commitment to original British comedy. Our first new British comedy, Little Crackers, aired last Christmas and featured some of the UK's best-loved comedy performers, including Catherine Tate, Dawn French and Stephen Fry. There will be more original comedy to follow over the next year as several new productions reach the screen. Other Sky 1 HD highlights have included a new series of the popular panel show, A League of Their Own, and the premiere of An Idiot Abroad starring Karl Pilkington, which achieved some of the channel's best ever audiences.
We have maintained our commitment to offer the best US programmes. Our new channel, Sky Atlantic HD, launched in February and is the new UK home of HBO, which is renowned as the creator of some of the best television ever made. Sky Atlantic HD has offered outstanding new shows like Boardwalk Empire and Game of Thrones, as well as classics like The Sopranos and The Wire, and is already rated by nearly a quarter of customers as one of their top channels. We have also added further breadth to our entertainment portfolio by acquiring and relaunching Sky Living HD, offering a strong appeal to female audiences with shows such as Britain and Ireland's Next Top Model.
In addition to investment in our wholly-owned channels, we continue to support the channel partners which make a valued contribution to our content offering. By investing more than £350 million a year with broadcasters such as Discovery, History, National Geographic and UKTV, we are able to bring customers breadth and depth of choice that they can't find on free-to-air TV.
Little Crackers, Sky 1 HD
An Idiot Abroad, Sky 1 HD
Britain & Ireland's Next Top Model, Sky Living HD
Birth of Britain, Nat Geo HD