Of course, innovation isn't just about making the picture quality better. People increasingly want to be able to watch their favourite programmes when and where it suits them. And we have to make sure we can meet those expectations.
Following on from the success of Sky+, we've launched Sky Anytime+, our brand new video on demand service allowing customers to access a library of TV on demand at no extra monthly cost, including box sets and movies to watch whenever they like. It takes advantage of Sky's state-of-the-art broadband network, which is well suited to delivering high-bandwidth video services to Sky+HD boxes.
We're also providing more convenience beyond the living room by connecting customers to our content wherever they are. This summer, we launched Sky Go, which allows customers to watch their favourite channels on their laptops, tablets and smartphones. And, following our acquisition this year of the leading public Wi-Fi network, The Cloud, customers will soon be able to enjoy easy access to our content on the move at thousands of hotspots across the UK.
We're also taking advantage of new platforms and devices to offer a different kind of content experience. Sky is a leader in mobile content, with four of our apps featuring in the UK's 20 most popular. Our Sky+ app provides customers with the Sky Electronic Programme Guide in their pocket, allowing them to remotely send Sky+ recording requests to their boxes at home.
Earlier this year, we launched our most ambitious app yet: Sky News for iPad. Designed specifically to make the most of the iPad's functionality, the app gives users a new way to get their news by mixing live and on-demand video with expert analysis and rich interactive graphics. It all makes for unprecedented control and flexibility that allows users to fully immerse themselves in the stories they choose. So far, it has been downloaded 300,000 times.